91 of US
91 of US
Campaign Creation, Creative Direction
and design
In 2017 an average of 91 Americans are lost due to gun violence related to suicide, homicide or accidental shooting adding up to more than 30,000 a year. 91 of US is a public education campaign I created to humanize the statistics of gun violence in the US and create a space for an open, fact-based, bipartisan conversation addressing the issue. Gun violence in the U.S. is a multifaceted issue and needs an equally multifaceted response to be effective. The 91 of US event hopes to start conversations by eliciting emotion in the person viewing the display of lives lost, educating them on the triggers that can lead to gun violence and empowering them to know how they can help to reduce lives lost to related to gun violence.
A 91 of US event has three main components: chairs, infographics, and organization tables.
The 91 chairs displayed represent 91 Americans who die from gun violence every day. On each chair has a t-shirt representing its category of gun violence: red for suicide, blue for homicide, yellow for accidental/unintentional. In addition to the chair-display, there are a series of infographic posters with more statistical information corresponding to the colors of the shirts. Once viewers have been emotionally impacted by the shirts, then further educated by the infographics, there are several community organizations present to talk to them about ways they can help lower the number in their own community. This turns the educational moment into immediate action. These initiatives include background checks and gun control, domestic violence prevention, suicide prevention and mental health care, crime prevention and community support, and gun safety information. These photos are from the original 91 of US event on the National Mall in Washington, D.C.
The 91 of US logo is based on a fraction to highlight the fact-based nature of the campaign.
FEATURED ON
Infographic Posters
Poster Design
The infographic posters color coordinate with the t-shirt colors on the chair display. This helps viewers quickly absorb and correlate the effects of these statistics. When choosing the colors and the layout for the design of these posters, I pulled inspiration from WW2 recruitment and war-effort posters. I wanted these posters to have a distinctly American feel as this is a distinctly American issue. I also think the massive effort needed to win the war is a great comparison to the multifaceted effort needed to adequately address this issue currently threatening American lives.
Community Partners
Once viewers have been emotionally impacted by the shirts, then further educated by the infographics, there are several community organizations present to talk to them about ways they can help lower the number in their own community. This turns the educational moment into immediate action. These initiatives include background checks and gun control, domestic violence prevention, suicide prevention and mental health care, crime prevention and community support, and gun safety information.
A Resource to
Healthcare Workers
I work with Hackensack Meridian Health Jersey Shore University Medical Center to use the event as ongoing staff education in their hospitals. Healthcare professionals are in a unique position to recognize someone may be dealing with domestic violence or suicidal ideation and offer resources and support before a tragedy occurs. The campaign has been presented at the American College of Surgeons’s Trauma Quality Improvement Conference and the Trauma Center Association of American Conference.
CONFERENCES PRESENTED AT:
